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Intent vs. Results

Title: Intent vs. Results

Hi Steve, Ordered your book from Amazon and devoured it in 2 days; awesome stuff. I have a question on chapter 2 re: intent. Coming from an internet marketing background I am unfortunately ingrained with ‘results’ driven approaches   (increase conversion, ROI, etc). I was wondering if I could give you some examples of intent just to clarify if I am on the right track. The video I will be shooting is in fitness. One intent I brainstormed was ‘Inspire viewers to workout’. Is that a result because viewers work out later at some point after the video is done? Ryan In its simplest form, intent helps you make…

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Categories:   Filmmaking tips

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